The identity of Palazzo Della Bianca is not a product of invention. It is a faithful rewriting, a dialogue with memory. The new logo was born from closely observing an element that has been present in the palace for centuries: the ancient coat of arms, carved and painted in various rooms.

The oak tree represents solidity and growth: it is a symbol of the palace’s endurance over time, its ability to welcome, expand, and remain steadfast.

Rebirth, suggested by the circle surrounding the symbol, speaks of a continuous cycle of care and renewal: it is a silent tribute to the palace’s revival, brought back to life with gentleness.

The crown at the top evokes nobility and prestige, but also an exclusive and intimate experience. The four spheres that compose it represent the pillars on which the entire project rests: love, history, contemplation, and emotional beauty.

The new air is the breath of the palace: the two side elements, inspired by the shape of lungs, convey freshness, regeneration, and a sense of lightness that permeates the spaces.

Finally, the roots preserve the deepest connection: they anchor the palace to its cultural identity, to the city of Pisa, and to collective memory.